Advanced SimRacing began as a passion project in the spring of 2020, when founders Francis and Nik met online while playing Assetto Corsa Competizione. Frustrated by the limited sim racing chassis options available in North America, Francis had already started designing his own—soon after, Nik joined the mission, and together they turned the idea into a business and launched their first product and website. One of their early customers, Marc-André, was so impressed by the ASR 3 chassis and the level of customer service that he eventually became part of the team. Now known as one of the fastest-growing sim racing chassis manufacturers in North America, Advanced SimRacing continues to prioritize outstanding service and craftsmanship—treating every new customer with the same care and commitment as their very first.